Mrs. Vasudha Vasuki, an active member in AWAKE (Association of Women Entrepreneurs of Karnataka) wanted to start an industry which could provide employment to women and promote the concept of women empowerment. It was established in 1994 as a proprietary concern under the name of Shell Sands (Garments Division). Shell Sands started with doing job works for Arvind Mills with a small team of 42 members and today it has close to 3000 members out of which 90% are women. As time went by, Shell Sands became Shell Apparels Pvt. Ltd. with incorporation of other competent directors led by Ms. Vasudha Vasuki.