EARTH
water
FIRE
WIND
SPACE
Design, Innovation & Technology
With every single one of our clients, we bring forth a deep passion for creative problem solving — which is what we deliver.
FUTURE FORWARD DESIGN
DEDICATED DESIGN TEAM
Highly qualified designers and state of the art design and development
center in India
DIGITAL DESIGN
Qualified practitioners trained in advanced sofwear for virtual development
of product prior to sample creation.
SPECIALISED GRAPHICS & EMBELLISHMENTS
Advanced printing, embroidery & laser design techniques using in-house
embellishment plants.
GLOBAL RESEARCH & EXPOSURE
WGSN subscription and frequent visits to global design and industry trade shows.
At Shell, a dedication to responsible production is intricately woven into the fabric of our values, steering our unwavering commitment to creating denim that not only embraces the planet but also uplifts communities.
Our denim products embody a sustainable journey from farm to wardrobe, exemplifying a harmonious blend of innovation and conscience. This synergy propels us toward a brighter, eco-conscious future, where every thread tells a story of environmental stewardship and community empowerment.