Design, Innovation & Technology
S
At Shell, a dedication to responsible production is intricately woven into the fabric of our values, steering our unwavering commitment to creating denim that not only embraces the planet but also uplifts communities.
Our denim products embody a sustainable journey from farm to wardrobe, exemplifying a harmonious blend of innovation and conscience. This synergy propels us toward a brighter, eco-conscious future, where every thread tells a story of environmental stewardship and community empowerment.
INDIGOLAB
The Indigolab is a collaborative co-creation space built to support our
customer brands as we create the future of fashion together. Reigniting the
spirit of our roots, we are on a journey of pioneering change - delivering
tomorrow's product today
FUTURE FORWARD DESIGN
DEDICATED DESIGN TEAM
Highly qualified designers and state of the art design and development
center in India
DIGITAL DESIGN
Qualified practitioners trained in advanced sofwear for virtual development
of product prior to sample creation.
SPECIALISED GRAPHICS & EMBELLISHMENTS
Advanced printing, embroidery & laser design techniques using in-house
embellishment plants.
GLOBAL RESEARCH & EXPOSURE
WGSN subscription and frequent visits to global design and industry trade shows.