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The mission and vision of the organization is to transform the values and beliefs into result oriented actions

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SHELL APPARELS Laundary showcases our dedication to transforming denim production through pioneering processes and technologies, underscoring our pledge to enhance the environmental and societal impact of denim manufacturing.

WE STAYS AHEAD OF

TRENDS AND INNOVATIONS.

We brighten the world of fashion with new ways to succeed. Sophisticated brands promise the finest garments to discerning customers worldwide.

Our teams foster exclusive relationships with international customers to create style leading, cost-effective solutions. With innovative indigolab, state of the art production facilities and an intelligent global network, we source, shape and deliver tomorrow’s trends, today

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Denim laundering can be environmentally friendly and safe for people.

Conventional denim washing processes involve significant water, energy, and chemical usage, leading to adverse effects on ecosystems such as water scarcity, pollution, and energy waste. However, Shell Laundry™ offers a more sustainable alternative by minimizing these environmental impacts.

OUR 2021 PROGRESS

710
%
of laundries, our most water-intensive facilities, conducted comprehensive water audits and cleaner production assessments
1000
%
of our laundries were upgraded with more water-efficient equipment

OUR 2025 WATER AMBITIONS

500
%
reduction in normalized industrial freshwater consumption (from our 2019 baseline)
500
%+
of industrial wastewater recycled for industrial process use (from our 2019 baseline)
100
%
reduction in normalized domestic freshwater consumption (from our 2019 baseline)
100
%
of our domestic water requirement (for cooling or cleaning) met from rainwater harvesting
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